Monday, August 5, 2024

The Real Reason the Market Crashed Today

Brian Fung and Clare Duffy, "Google loses massive antitrust lawsuit over its search dominance"
Google has violated US antitrust law with its search business, a federal judge ruled Monday, handing the tech giant a staggering court defeat with the potential to reshape how millions of Americans get information online and to upend decades of dominance.

“After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in Monday’s opinion. “It has violated Section 2 of the Sherman Act.

The decision by the US District Court for the District of Columbia is a stunning rebuke of Google’s oldest and most important business. The company has spent tens of billions of dollars on exclusive contracts to secure a dominant position as the world’s default search provider on smartphones and web browsers.

Those contracts have given it the scale to block out would-be rivals such as Microsoft’s Bing and DuckDuckGo, the US government alleged in a historic antitrust lawsuit filed during the Trump administration.

Now, said Mehta, that powerful position has led to anticompetitive behavior that must be stopped.

Specifically, Google’s exclusive deals with Apple and other key players in the mobile ecosystem were anticompetitive, Mehta said. Google has also charged high prices in search advertising that reflect its monopoly power in search, he added.

Those contracts have long meant that when users want to find information, Google is generally the easiest and quickest platform to go to, which in turn has fueled Google’s massive online advertising business.

While the court did not find that Google has a monopoly in search ads, the broader strokes of the opinion represent the first major decision in a string of US-government led competition lawsuits targeting Big Tech. This case in particular has been described as the biggest tech antitrust case since the US government’s antitrust showdown with Microsoft at the turn of the millennium.

“This victory against Google is an historic win for the American people,” Attorney General Merrick Garland said in a statement. “No company — no matter how large or influential — is above the law.” [*giggles*]

Google did not immediately respond to a request for comment. This case is distinct from a separate antitrust suit brought by the Biden administration against Google in 2023 related to the company’s advertising technology business. That case is expected to head to trial in early September.

But Monday’s decision marks the second high-profile antitrust defeat for Google after a federal jury in California said in December that Google runs an illegal monopoly with its proprietary app store. The court in that case is still deliberating possible remedies.

Possible penalties

Mehta’s decision is expected to trigger a separate proceeding to determine what penalties Google will face — after which point the company is also likely to file an appeal, meaning it may take months or even years for any potential consequences to play out. But the ruling could ultimately upend how Google makes its search engine available to users, by impacting its ability to make the pricey deals with device makers and online service providers that were at the heart of the case.

Other remedies could be on the table, too. For example, the court could force Google to implement a “choice screen” letting users know about other available search engines, Vanderbilt University law professor Rebecca Allensworth told CNN.

The company is also likely to face a monetary fine, although fines are “not the primary way in which the American antitrust system enforces the law,” because they tend to be a “drop in the bucket for a huge, very profitable company like Google,” she said.

At the time the lawsuit was first filed, US antitrust officials also did not rule out the possibility of a Google breakup, warning that Google’s behavior could threaten future innovation or the rise of a Google successor.

‘Definitely a landmark’

Monday’s decision against Google will likely be remembered in the same breath as other major antitrust cases throughout history, some antitrust experts said. That list includes the breakup of AT&T’s telephone monopoly and Standard Oil, as well as Microsoft’s illegal bundling of its Internet Explorer web browser with Windows, said Diana Moss, vice president and director of competition policy at the Progressive Policy Institute.

In each of those cases, Moss said, the courts highlighted a specific business practice or mechanism — such as Microsoft’s browser bundling — as a violation of US competition law.

The Google decision this week is no different, zeroing in on the search giant’s exclusive contracts and finding huge problems with the use of such by large, monopolistic firms.

“This is definitely a landmark,” said Moss, adding that “it’s very clear in signaling that the use of exclusive contracts in the hands of a monopolist violates the law.”

However, Adam Kovacevich, founder of the tech advocacy group Chamber of Progress and a former Google policy director, pushed back on the ruling, saying, “the biggest winner from today’s ruling isn’t consumers or little tech, it’s Microsoft.”

“Microsoft has underinvested in search for decades, but today’s ruling opens the door to a court mandate of default deals for Bing. That’s a slap in the face to consumers who chose Google because they think it’s the best,” Kovacevich said. Microsoft CEO Satya Nadella testified as part of the Google antitrust trial.

The decision won’t just affect users of Google’s search engine. It will also have ripple effects across the economy as businesses digest the message Mehta is sending about business contracts, Moss said.

The ruling could also be a bellwether for other major tech antitrust cases, including against Apple and Amazon. Both Amazon and Apple have called the antitrust lawsuits filed against them “wrong on the facts and the law.” It could also boost to the Justice Department’s antitrust lawsuit against Live Nation, the parent of Ticketmaster, Moss said said, given how central exclusivity deals are to that lawsuit.

“There are a lot of parts of the government’s arguments in its case against Google that are puzzle pieces to their other cases,” Allensworth said.

Artificial intelligence at stake

Mehta’s 277-page opinion follows a lengthy, multiweek trial last year that saw high-ranking executives from Google, as well as rivals and partners including Apple, Microsoft and others, testify in person. Much of the complex proceeding took place behind closed doors, reflecting the sensitive business information involved in the deals that powered Google’s search dominance.

At trial, some critics warned that Google’s search monopoly, which is fed by a never-ending supply of user search queries, would allow it to leapfrog to a dominant position in artificial intelligence.

The enormous amount of search data that is provided to Google through its default agreements can help Google train its artificial intelligence models to be better than anyone else’s — threatening to give Google an unassailable advantage in AI that would further entrench its power, Microsoft CEO Nadella said from the witness stand.

Nadella’s testimony highlighted how the government’s case may have far-reaching effects that go beyond traditional search and may shape the future of a technology world leaders have described as potentially transformational.

If the court takes away Google’s agreements that make it the default search engine on so many devices, it could hurt the company’s core product at an extremely pivotal moment, Emarketer senior analyst Evelyn Mitchell-Wolf said in an emailed statement.

“Its ubiquity is its biggest strength, especially as competition heats up among AI-powered search alternatives,” Mitchell-Wolf said, referring to the growing threat to Google’s search dominance posed by artificial intelligence search tools like OpenAI’s ChatGPT.

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Until the Advent of search engines, of the capability of Google, it was extremely difficult to implement one's "intent" in relation to the internet. The phrase "surfing the internet" reflects this. Using the internet used to be, and in some cases still is, like looking for a needle in a Haystack. And basically what one did, in order to find something, was surf from one site, to another, until one found it. Hence, the proliferation in the early 1990s of books listing useful websites, which themselves tended to be indexes or directories enabling you to find other sites. By the same token, little attention was given to domain names at this time, with the result many of them look like nightmare calculus equations rather than the user-friendly pneumonics we're accustomed to now. You move from one web address to another, as though from one fixed point in space to another, which interestingly, is not at all what Surfers do.

- Source 

How can you skew the results of a Google Search towards your paid client's (cloud vassal) website if you don't have a monopoly on Search?  Technofeudalism is all about eliminating actual markets and matching buyers (cloud serfs) and sellers (cloud vassals) for a fee.  What passes for an internet marketplace couldn't function without "Search" for there are no "free markets" in the cloud.  Remember the original Yahoo "index catalogue-based Search approach"?  It was harder to steer someone to a particular location back then.  Google "Search" put "Yahoo" out of the internet "surfing" business.

Today's anti-trust action threatens a multi-trillion $ business model, and every technofeudal cloudalist lord on the planet Jeff Bezos... you could be next!  Can the internet be completely de-commodified?  To the point where data/search privacy could actually be respected and free markets restored?  Let's hope so.

21 comments:

The Prophet Dervish Z Sanders said...

I should do some shilling here?

Anonymous said...

In addition to your cretinic "Google answers"??? ;-P

Anonymous said...

DEMNs sending message "DO even more censure... or else!". ;-P

Joe Conservative said...

You, Dervy, should acknowledge that Varoufakis is a Leftist, and you are Center Right defender of the status quo Biden/Harris techofeudal establishment.

Joe Conservative said...

Cuz this "show" of ant-trust against Google is purely that, a show.

Joe Conservative said...

It's the Democratic Party cutting themselves in for a piece.

Joe Conservative said...

:P

Joe Conservative said...

Dervy LOVES the Lord!

Joe Conservative said...

Tim Walz is Center-Right. You are Center-Right.

The Prophet Dervish Z Sanders said...
This comment has been removed by the author.
The Prophet Dervish Z Sanders said...

NYT: Many Democrats now view free trade deals as a reason that American companies have shipped jobs overseas -- a view that seems likely to carry into another Democratic administration. Ms. Harris has emphasized reorienting U.S. trade policy to prioritize the impact on American workers, rather than big companies that would prefer to cut costs by outsourcing jobs. 7/26/2024.

"Cretinity" = anything and everything Qtard disagrees with. Now Qtard will almost surely reply by asking "your alter ego Qtard?"... Because IT can't help ITself. Due to IT's staunch cretinity.

Purely a show = d0nald tЯump's tariffs.

Minus = completely fooled by the dotard d0nald show.

Yanis Varoufakis not a tRump fan.

I am a Progressive Leftist Socialist Democrat. I'm not Center-Right.

USA Today: Who is Tim Walz? Harris VP pick gives progressives what they want. By choosing him, Harris is telling voters that she will not reverse the progressive policies she ran on in 2020. ... If the goal is to turn out the base and guarantee young voters head to the polls this fall, they're on target. :)

Joe Conservative said...

No, you were that before Obama. now you're Center-Right.

Joe Conservative said...

He was the change you were waiting for.

The Prophet Dervish Z Sanders said...

Minus: No, you were that before Obama. now you're Center-Right.

Wrong.

Minus: He was the change you were waiting for.

No. I'd have preferred someone more progressive.

Joe Conservative said...

lol!

You're the one rooting for Obama's 4th term, not me!

Joe Conservative said...

Who are Harris' "new advisors"? Obama's old ones.

Joe Conservative said...

Derp, da derp, derpitty, derp!

The Prophet Dervish Z Sanders said...

Presidents are Constitutionally limited to 2 terms.

Isn't Michelle Obama STILL going to be the Democrat's potus 2024 nominee?

I'm rooting for tRump to lose and be sent to prison. Transitioning away from Democracy to a fascist Christianist theocratic state won't be an improvement.

FYI, they are campaign advisors, not policy advisors. Why wouldn't Kamala Harris want advisors who ran a WINNING campaign?

In any case, it doesn't matter who I vote for. Kamala Harris will get Zero electoral votes in my state. Regardless, I certainly would never consider voting for tRump. Or the fake candidate rfkjr.

Anonymous said...

\\Cuz this "show" of ant-trust against Google is purely that, a show.

Naaah. That is crooked DEMAND -- "You, Google... DO MORE censure for OUR DEMN cause!"


\\I am a Progressive Leftist Socialist Democrat. I'm not Center-Right.

Yap.

You are Commie.

Thank you for self-admission.

Yawn.




The Prophet Dervish Z Sanders said...

Qtard: Naaah. That is crooked DEMAND -- "You, Google... DO MORE censure for OUR DEMN cause!"

Your delusion.

Qtard: Yap. You are Commie. Thank you for self-admission.

Another delusion. I didn't use the word "commie" or "communist".

Anonymous said...

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