1968: The Year Bourgeois American Values Replaced the Old International Marxist Left w/Cultural Capitalism

Pier Paulo Pasolini

"No Fascist centralism ever achieved what the centralism of consumer civilization has achieved" 

- Pier Paolo Pasolini

from Google AI:

Pier Paolo Pasolini argued that consumer capitalism—or consumerism—acts as a "completed fascism" because it successfully achieves total cultural homogenization and social control that historical, political fascism could only dream of. [1, 2]

Why Consumerism is "Completed Fascism"

Totalizing vs. Totalitarian: Pasolini noted that classical 20th-century fascism was "totalitarian" in its political ambitions, but it was "not totalizing". It tried to control public life and institutions, but it left the underlying peasant, working-class, and regional subcultures of Italy largely intact.
The Power of Acculturation: Post-war consumer capitalism and mass media (like television) penetrated the private lives, inner thoughts, language, and desires of ordinary Italians. It reshaped the national character in ways Mussolini's dictatorship never managed to do.
Commoditing the Body: Consumerism reduces human bodies, relationships, and personalities to interchangeable commodities. Pasolini saw a sinister link between the mechanistic commodification of human life under consumerism and the atrocities of Nazism.
Eradicating Diversity: The relentless spread of a universal bourgeois lifestyle wiped out pre-industrial, traditional, and pluralistic ways of life, destroying the unique cultural diversity of Italy overnight. [1, 2, 3, 4, 5, 6, 7]

The Illusion of Freedom

Conformity Disguised as Choice: In a consumer society, political and personal freedom is reduced to a superficial choice between brand names and commodities.
The Rise of the "Little Hitler": Pasolini argued that individualized consumerism turns everyone into an aggressive competitor ("little power seekers" or "little Hitlers") willing to crush others for social mobility and material comfort.
Loss of True Opposition: Because consumerism co-opts all desires and standardizes human behavior, it neutralizes authentic revolutionary or working-class resistance, leaving society trapped in a uniform, inescapable system.

...it's me!  ;)

Development is Not Progress - It's Capitalist Commodification

Edward Bernays' Psychological Consumerism Triumphant